Magazine Cover Introduction:
- Never trim a printout, mount it beautifully, and display it with its alternates on the finely polished surface of the conference-room table.
- print out all the alternates as hard copy, trim them accurately to magazine size and glue them onto old issues
- If the cover pops out from its background, don’t weaken it by fussing with it
- gather copies of what your targets might be reading, including your competition, of course. Mock up an executive’s in-box or tabletop arrangement in some way, and place yours among them
- Emotionally irresistible
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