Monday, December 12, 2011

Magazine Cover Introduction:

  1. Never trim a printout, mount it beautifully, and display it with its alternates on the finely polished surface of the conference-room table. 
  2. print out all the alternates as hard copy, trim them accurately to magazine size and glue them onto old issues 
  3. If the cover pops out from its background, don’t weaken it by fussing with it 
  4. gather copies of what your targets might be reading, including your competition, of course. Mock up an executive’s in-box or tabletop arrangement in some way, and place yours among them
  5. Emotionally irresistible

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